Fractional Marketing & Technology Leadership
Senior marketing and technology leadership for brands with real complexity
We run marketing strategy, operations, and the infrastructure underneath them (hosting, domains, deliverability, analytics) for growing brands. Especially the ones in regulated industries, where a generic agency gets lost by week two.
Fractional CMO, COO & CTO | Month-to-month retainers | Based in Colorado Springs, CO
What we do
Three ways to work with us
Most clients start with one and grow into another. All three run on the same operating view of your business.
Fractional Leadership
A senior marketing and operations lead embedded in your business on a monthly retainer. We own the strategy, manage vendors and in-house staff, and keep the tech stack accountable.
Strategy & Consulting Projects
Fixed-scope reviews with a clear deliverable: marketing plans, IT and MarTech stack reviews, operational workflow mapping, deliverability, and SEO and AI visibility audits your team can execute against.
Search & AI Visibility
Ongoing SEO and answer engine optimization, so your brand ranks in Google and shows up in the answers ChatGPT, Perplexity, and Google AI Overviews give your buyers.
Why Anchored
Strategy and infrastructure, in one seat
Most marketing leaders hand off the technical layer, and most IT people never think about pipeline. We came up through managed IT services before running marketing, so DNS records, server configs, email authentication, and analytics sit in the same conversation as positioning and campaigns. That means fewer handoffs, fewer vendors pointing at each other, and problems fixed at the root.
Regulated-industry fluency
Restricted ad policies, payment processing limits, and compliance lines are familiar ground. We know where the guardrails are before we write a word.
Built for AI search
Sites structured so machines can read and cite them: schema, llms.txt, consistent entity data, and content written to be quoted.
Whole-business view
Marketing, operations, and technology get planned together using our Alignment Method: process, strategy, people, analytics, technology, and customers.
Plain terms
Monthly retainers with 30-day notice. No long-term contracts, no big upfront fees, and a flat fee that stays the same every month.
Where we go deep
Situations where generic marketing breaks down
Restricted ad categories
Platform policies and approvals that hold
Compliance-heavy markets
Claims, disclosures, state-by-state rules
Complicated tech stacks
Hosting, email, tracking, integrations
Founder-led growth
Building the marketing function from scratch
Franchise & multi-location
Local SEO at scale, brand control
What clients say
Owners and operators we work with, in their words.
Who we are
Led by Stephen Matich
Anchored Integrations is a Colorado Springs consultancy founded by Stephen Matich. Before marketing leadership, Stephen managed service delivery at a managed service provider and ran operations at a managed print services company. That is why our work starts with how the business actually runs, and why the technical side of marketing never gets treated as someone else’s problem.
Today we work at the fractional CMO, COO, and CTO level across several brands at once, from franchise retail to financial services, with WordPress as our home platform.
From the blog
Notes on strategy, operations, and growth
Optimizing Value with Fractional Leadership
Fixed roles and pre-packaged job descriptions leave value on the table. How fractional leadership puts senior skills where a business actually needs them.
Employee Experience
Turnover is the signal customers notice first. A look at employee experience, why it matters to growth, and where it is heading.
Adaptive Business Strategy with Marketing
Brands that know their purpose can change what they sell without losing customers. How branding makes an adaptive business strategy possible.
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Let's find what is actually holding growth back
Start with a discovery conversation. We’ll talk through your goals, your current stack, and where the friction is. If we are not the right fit, we will tell you.