Branding and Vision Casting

AI AM Academy Building a Brand: How Vision Casting Shapes Your Business Future By Stephen Matich Facebook Twitter LinkedIn In today’s fast-paced business environment, I often see business owners fall into the trap of maintaining their business, which unintentionally becomes the status quo. When they focus on what the business is now, rather than considering […]

Employee Experience

AI AM Academy Employee Experience: Past, Present, and Future By Stephen Matich Facebook Twitter LinkedIn These days, Employee Experience—often referred to as EX—is such a priority that it’s earned its own acronym. Personally, I’ve always paid close attention to turnover at the businesses I frequent as a customer. Recently, a brewery owner asked me, “Stephen, […]

Adaptive Business Strategy with Marketing

AI AM Academy Using Marketing with an Adaptive Business Strategy By Stephen Matich Facebook Twitter LinkedIn While it’s not incredibly common, several businesses in recent history have completely transformed or significantly expanded their offerings in response to changes in technology and customer needs. The key to doing this successfully lies in strong branding. When a […]

Marketing-Centric Business Model

In today’s rapidly evolving market, businesses must shift their focus from traditional models to a marketing-centric approach that prioritizes both customers and employees. This transformative strategy weaves marketing into every aspect of the business, fostering deep connections and loyalty. By understanding and addressing the needs of both groups, companies can drive innovation, enhance satisfaction, and ensure long-term success. Discover how embracing a human-centric marketing model can not only future-proof your business but also create a thriving culture that empowers everyone involved. Dive into the fundamentals of this game-changing framework and unlock new insights for your organization.